Intelligent
Retention
Marketer
Understand your customers. Strategise with AI.
Execute across channels. Improve with every campaign.
Reduce churn. Grow revenue. No tech dependency. Axilrate gives every business a custom-crafted AI-powered retention marketing muscle, built within your brand and business guardrails.
Axil
Your AI Retention Marketer
Built within your brand & business guardrails
T H E P R O B L E M
Missing a seasoned marketer who can actually drive retention?
Retention marketing is broken for most businesses. Not because of effort, but because of the infrastructure and expertise required to do it right.
This capability was previously only available to enterprises with large, experienced marketing teams.
Broadcast, not intelligence
Marketing today is more broadcasting and less intelligence-first
1 in 100 actually responds
High tech dependency
High dependency on tech leaves marketers in the dark during building
No closed loop
No closed loop causing lack of clarity in process
No experienced marketer
Retention suffers due to no experienced marketers in teams
Questions a retention expert answers. Instantly.
T H E A X I L A I A G E N T
Meet Axil
Axil is the AI agent at the heart of Axilrate. Not a chatbot. Not a template picker. A seasoned retention expert that reads your business documents, learns from your customer data, and tells you exactly what campaign to run next, and why. Available 24/7, built within your brand guardrails.
Insight 🔍
Ask anything about customers, campaigns, or trends. Get evidence-backed answers instantly.
Advisor 💡
Axil proactively surfaces retention opportunities and recommends what to run next, with full reasoning.
Copilot ✏️
Axil drafts the full campaign: segment, copy, channel, timing. Approve in one click.
Autopilot 🚀
Axil triggers and schedules campaigns automatically within guardrails your team defines.
W H A T Y O U G E T
Everything in one platform
Axil sits at the centre and actively orchestrates every part of your retention operation.
Axil
intelligence hub
Campaign Engine
Customer Intelligence
Channels
Customer Support
Governance
Campaign Engine
Creates & runs your campaigns
AI campaign suggestions
Brand-safe content drafts
Visual journey builder
A/B testing & scheduling
Axil controls
Axil — intelligence hub
Campaign Engine
Creates & runs your campaigns
- · AI campaign suggestions
- · Brand-safe content drafts
- · Visual journey builder
- · A/B testing & scheduling
Customer Intelligence
Understands every customer
- · Churn risk scoring
- · RFM segmentation
- · Live audience estimates
- · Revenue attribution
Channels
Reaches customers everywhere
- · WhatsApp Business · Meta Tech Provider
- · Email · AI-Powered Editor
- · Push Notifications · Web & Mobile
- · SMS / RCS · Coming Soon
Customer Support
Handles replies & queries
- · Unified inbox · all channels
- · Bot → Agent handoff
- · SLA policies by priority
- · Auto-routing & escalation
Governance
Keeps everything in control
- · Approval workflows
- · Role-based access
- · Campaign calendar
- · Performance analytics
P R I C I N G
Simple, transparent pricing
Pick the plan that fits your scale. All plans include the core campaign management tools.
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H O W I T W O R K S
The retention loop, step by step
A self-improving loop. Axil runs campaigns, handles customer replies and queries across every channel, and feeds everything it learns back into the next campaign. The loop never stops tightening.
Understand
Business context & customer signals
Product docs
→ Axil
Brand guidelines
→ Axil
Customer reviews
→ Axil
Customer segments
→ Axil
Churn signals
→ Axil
Revenue patterns
→ Axil
Axil reads, structures, and builds your business intelligence layer
Build business & customer intelligence
↺ self-improving loop · never stops improving
A N A L Y T I C S & I N T E L L I G E N C E
See exactly what's working, and why
Campaign Funnel · Win-back example
₹4.2L
Revenue recovered
70
NPS score
2.4×
Best time uplift
Audience Risk Signals
VIP · Active
Regular · Active
Lapsed 30d
Lapsed 60d
Dormant 90d+
Churn probability · Axil surfaces high-risk segments before they leave
Campaign Analytics
Win-back · Lapsed 60d
Revenue recovered
₹ 4.2L
from 192 converted customers · avg ₹2,187 / order
NPS from campaign respondents
Axil's verdict
Tuesday 10 am outperformed the test window by 2.4×. Recommend anchoring all win-back sends to this slot. Discount threshold can be reduced by 5%; conversion rate held without the deeper offer.
* All data shown are illustrations only and do not represent actual results.
AI Enabled Campaign Management